For the launch of Shoppe Amber Interiors new bedding line I wrote and concepted the “__ in Bed” campaign. A punchy fun take on everything you do, and can do, in bed. For the cozy connoisseurs who appreciate the art of staying in.

Follow along to see how this narrative was used across all channels including email, social, SMS and paid ads leading to YoY growth, clicks, and of course, sales.